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Search Engine Optimization: SEO is not just a fashionable term, but a very necessary set of actions for internal and external website optimization. SEO can significantly raise the position of your product in search results.
Internal Optimization consists of:
Internal optimization – is collecting and clustering of the semantic core, optimization of the internal part of your website, in accordance with the requirements of search engines for maximum relevance on the promoted queries.
External optimization – is working with external resources that link to your website (acceptor). Many say that links are no longer working, but they are certainly wrong. The rating of pages can be increased with the help of quality links having two indicators:
- Dynamic (anchor) weight;
- Static weight.
The more trust donor websites with good traffic, indexing, and related business topics refer to your resource, the faster and more effective SEO promotion will be.
Internal and external SEO optimization helps:
- Increase the website traffic;
- Move quickly in search results;
- Lead to an increase in revenues, due to the increased traffic and the attraction of TA;
- Allow you to create your own branded queries;
- Have positive effect on the company’s image, making it more recognizable;
- Organic traffic is many times cheaper than contextual advertising;
- Make website promotion as fast and comfortable as possible.
SEO services complex for the most effective website promotion
- Analysis of competitors;
- Developing the SEO-strategy;
- Collecting the semantic core and its clustering;
- Optimization of meta tags;
- Image optimization;
- Creating and developing the technical files;
- Analysis of the website usability;
- Work with relinking pages;
- Elimination of duplicate pages;
- Checking the download speed of the website, help in resolving the problem.
- Analysis of the existing reference weight;
- Development and implementation of a link promotion strategy;
- Buying links;
- Crowd marketing;
- Building up the reference weight;
- Blog posting, posting articles on thematic forums and online resources.
Website technical audit
- As soon as possible, we carry out a series of work to detect and eliminate existing errors on your website.
- Creating and maintaining accounts in Google Analytics vs Yandex.Metrica;
- Installing the tracking code in analytics;
- Monitoring the targeted actions and traffic on the website.