MVP — is a minimally viable product (a minimum viable product, a prototype), an early version of a product with minimal functionality, able to satisfy the consumer. The value of MVP – is spending little time on the design, development of the project and an ability to quickly get the first feedback from customers. In IT companies, MVP is used as the start of a successful software product.

Your startup needs MVP too, and here’s why:

1. Saving finances and time – you initially develop a minimally viable product, and not a full-fledged and refined version; it means you will not invest more: time, money, energy, man-hours, and most importantly – nerves.

2. Careful probing of the market while staying in your happy place – you launch MVP with the ability to quickly understand: which shortcomings are made in planning the marketing strategy, how the market responds to the product service, and what sorts of technical errors (bugs) have been made.

3. My MVP – is your MVP – fast interaction with your TA (target audience). You can start talking about your product / service, use digital channels of communication and advertising, and participate in exhibitions. You can get feedback from the clients and understand what they really want, and how to give it to them.

4. Investors – having a ready-made MVP product, it’ll be much easier to get decent financing from the “business angels”. Investors no longer want to invest in the “germ idea”, they want to see a ready-made MVP. Statistics of the past 10 years has shown what a large percentage of failed startups there had been, and how many billions of dollars had been invested in the projects that hadn’t even made it to the start.

5. Working on the bugs – you can quickly fix the shortcomings, work through all the pitfalls faced during the MVP launch, and take into account the desires of customers = this is the Victorious Startup 😊.


The concept of MVP is a part of the methodology of a Lean Startup:

– Development;

– Measurement;

– Receiving the feedback.

This method allows you to allocate project resources as efficiently as possible, and with minimal losses come to the launch of a full-fledged successful product.  

Order the MVP development and get marketing consultation for free

tech startup from MindArts

Any questions?
Our experts are ready to answer them

News & Blog

Business Case for Creative Content Marketing: LawnStarter

Business Case for Creative Content Marketing: LawnStarter Thinking outside the box can help a traditional business craft a non-traditional development strategy. We all understand that a startup idea has to be unique to attract interest, but how could we apply creative content marketing to something that isn’t so inherently riveting? Like lawn care services, for […]

MVP Development: The Investor’s Point of View

MVP Development: The Investor’s Point of View An investor rarely needs to have a big name, unlike the products in which he invests. But even the most famous products were once startups: their developers presented an idea, a business plan, and an MVP, all things no entrepreneur can do without. So what exactly does a […]

7 Situations When Your Business Needs a Shake-up or a Tune-Up

7 Situations When Your Business Needs a Shake-up or a Tune-Up Moving forward in business? Successfully? Successfully enough for you? To move forward, you need a fresh and critical look at what you’ve got. Even if you’ve done everything you can think of, a new pair of eyes can spot a problem you may have […]